Please don't get me wrong with this rant. The human world is a wasteful polluting bunch that will tear up this planet if steady improvements are not made. I applaud the people that are making technological and lifestyle improvements.
But, I am getting pretty tired of seeing 'Eco' or 'Sustainable' or 'Green' EVERYWHERE. It is losing its value. doing a search on Google on the word "ECO" popped up an ECO web domain, ECO Mall, ECO Gifts, ECO Warriors, ECO Chess, ECO Card, ECO Marathon, ECO Lips, .... The word Eco or green has become such a big thing that it really does not ring home that much anymore. Can anyone say Overloaded Phrase?
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History of Eco and Green word use:
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1) Intial Use
"Wonder what this is all about. Why do I care?"
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2) Actual Products
"Pretty cool stuff but not at that price and it looks difficult. Lets go to Walmart"
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3) Proliferation
"That is made from Bamboo? That's cool and it looks great. Lets get it"
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4) Mainstream
"Lets consider the Eco-options first. It is worth it"
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5) Today
"Eco? Who isn't Eco Friendly? Take a product and slap a Green Sticker on it. Let's go to Walmart"
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Sigh
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