Well, it is not that I actually don't like Ikea. The prices are good and the products are unique. Its more of the nightmare of walking through the never ending maze with LOTS of opportunities to buy more stuff you don't need. And lets not forget the assembly part. Getting a bedroom set for the kids can be an all night affair.
The founder, Ingvar Kamprad grew up in a farm called Elmtaryd in the county of Agunnaryd Sweden. What do those letters spell? Oh yeah, Ingvar is the 7th richest man on the planet too.
He has a great quote: "To design a desk which may cost $1,000 is easy for a furniture designer, but to design a functional and good desk which shall cost $50 can only be done by the very best."